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Blueprint has been explicit about the commercial thinking. Alex Naspe, marketing director at Blueprint Gaming, said: “Building on the success of Triple Action Cash Strike, we have welcomed the return of the pots mechanic, showcased through a vibrant display featuring fireballs with a series of modifiers for a heightened bonus experience.” He added that the studio expects the title to “further strengthen the series’ position within our portfolio and deliver another engaging addition for our operator partners and their players worldwide.”
The release underlines Blueprint’s ability to introduce fresh iterations to a series players already know
That framing positions Triple Power Cash Strike as a portfolio-reinforcement play. It’s no break with the studio’s established output. The release underlines Blueprint’s ability to introduce fresh iterations to a series players already know, blending new features with mechanics that have proven their worth. For a franchise already earning across multiple regulated markets, that is the point. Extend what works, and keep the series in front of both operators and returning players.
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The company attributed this positive financial momentum to growth within its digital channels.
Digital gross gaming revenue represented 64.5% of the parent company’s total in H1, up 3.6 percentage points from the previous year.
Registered customers increased to approximately 2,672,000 at the end of June, an increase of around 50,000 from the previous year.
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“In addition, we have started consultations in certain head office functions as we roll out productivity initiatives across the group,” Sun International said.
“We remain committed to conducting the process with fairness, transparency and respect.”
Sun International vowed to retain and redeploy employees to other areas of the business where feasible.